Each subject line has been tested against the latest spam filters greatly increasing your chances of your emails landing in the recipients inbox.
Why is this important?
Your subject lines can make or break your email campaigns.
Recent studies show that (1) 35% of email recipients open email based on the subject line alone. (2) 69% of email recipients report email as spam based solely on the subject line.
Example. If a subscriber joined your list because they thought they were going to receive tips on health and fitness and one day they start receiving emails on Forex opportunities, they may just unsubscribe or mark your emails as spam because this is not what they signed up for.
If you have a more general list you might get away with this for a time, but generally, people want to receive what you told them they would get.>