Is brought to you by [fname]
[website_link]


We don't turn on the TV to watch ads. We like to watch news, our favorite TV series, or movies. We don't buy news papers to read ads, we want to read the news, or visit the fashion and sports sections. The same is true on the internet. We don't join lists to read ads. We join them to get the information we desire or to get the access we need to sell our wares.


Every day we are flooded with more advertisements than we can handle and when we reach our daily limit a switch flips in our brain and we shut off. Sure we'll see the next ad and the one after that but they no longer register. The same is true of other people, but still we send ads and we do it for the worst reason of all - HABIT!


One day instead of sending out ads, we decide to mail out something funny, simply because it made us laugh and we want to share it. But then something wonderful happens. Instead of just a small number of opened emails we are used to, we are getting hundreds of opens. People are actually reading the funny email we sent.


We recall an article we read a few months back. Something about how video’s that focused on humor, animals or kids doing funny things, managed to get huge numbers of views. Way more views than plain old marketing videos that try to sell you something, and we remember that people don’t like to be sold or told. They want to be entertained and enlightened!





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